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How ‘Saint Javelin’ raised over $1m for Ukraine

A Canadian marketer who had planned to raise a humble few hundred dollars for a charity helping relief efforts in Ukraine has found himself the creator of a viral marketing campaign that has so far earned well over C$1m ($783,000; £600,000) using the unlikeliest of images – a rocket-armed saint.

https://www.bbc.com/news/world-us-canada-60700906

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